» Où s'en va l'innovation?

Je me rappelle il y a 10 ans, le mot “innovation” était sur toutes les lèvres. Dans les studios de design et de communications, une quantité innombrable de slogans et de noms d’entreprises se disaient “innovants” ou “innovateurs”. Après quelques années…

Technology has no point unless it subtly awakens and activates the senses of its recipients. Looking around, I notice that on the contrary, people today have been gradually developing thick skins because of technology. They wear elasticized or fleece clothing, sit on comfortable sofas and eat potato chips while watching large-screen TVs. They don’t take lessons in cooking or the tea ceremony. They can’t even be bothered to arrange flowers in a vase. Thanks to the calculator, they’ve ceased doing match in their heads or on paper, and are losing the ability to think quickly […]. Because there’s e-mail, they’ve stopped writing letters by hand. Common greetings used in written correspondance slip their minds. Losing these phrases means they also lose compassion for others. Even the skill of peeling an apple in one long strip, once common prooof of dexterity in Japan, has deteriored because it’s such a nuisance to use a knife.[…] In the past, graphic designers had to aquire the skill of drawing ten lines in between two lines one millimietrer apart, as training for writing the kanji characters. not long ago, we practiced this skill using a bow pen or drafting pen.[…] Today, thanks to the computer, in theory we can draw a hundred lines, or a thousand in between those two lines. And so we can laugh off as nonsense the training of the old designers. But it isn’t a matter of skill. It’s a matter of sensory sophistication, or enhancement.

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Kenya Hara (born 1958) is a Japanese graphic designer and curator. Hara is art director of Muji since 2001 and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998. Kenya Hara has published “Designing Design”, in which he elaborates on the importance of “emptiness” in both the visual and philosophical traditions of Japan, and its application to design. In 2008, Hara partnered with fashion label Kenzo for the launch of its men’s fragrance Kenzo Power. Kenya Hara is considered a leading design personality in Japan.
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Souvent, les directeurs d’entreprises se concentrent sur les sociétés qui travaillent dans le même secteur d’activité et qui proposent des produits similaires.
Même s’il est utile de savoir ce qui se fait chez la concurrence, il est aussi essentiel de s’intéresser à ce qui se passe ailleurs, dans des secteurs complètement différents.
Cette démarche donne naissance à de nouvelles opportunités, favorise la mise en place d’idées novatrices et permet donc d’avoir une longueur d’avance sur le reste de l’industrie.

If you only show up when you want something, we’ll catch on.

If you only learn the minimum amount necessary to get over the next hurdle, you’ll fall behind.

If these short term choices leave you focused on the urgent, you’ll almost never get around to doing the important.

A professional salesperson refuses to engage in the short-cycle of cold call/sell/move on. An urgent plea from the boss before the end of the quarter isn’t enough reason to abandon your consistent approach. That’s because cold calls are painful and rarely lead to sales. The professional salesperson realizes that closing a sale and then moving on wastes an opportunity for both you and the person you’re working with.

A flustered programmer who grabs the relevant library without understanding its context or the role of the libraries around it will be in the same urgent state in just another few days.

The politician who only shows up when it’s time to raise money, probably won’t.

We remember what you did when you didn’t need us so urgently.

If you’re going to make a career of it (and of course, if you want to excel, you will), that means taking the time to understand the texture of your field. It means investing, perhaps overinvesting, in relationships long before it’s in your interest to do so.

When it comes down to decisions that matter, your town, every town, is far more likely to support the one who has moved in, put down roots and contributed than it is to rush to whatever bright shiny object shows up for a few days before moving on.

» MK works in 2 design books : MyOwnBusinessCard DesignersOnly + DESIGN AND DESIGN book of the year Vol.3

— 30-3-30 : www.30-3-30.com
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