A well-conceived brand expresses itself strategically, because all the text referring to it, describing it or relating to it, starting with the name and the signature of the brand, acts upon the perception of its identity.
So we ensure to choose or imagine words that are suitable for a functional and meaningful representation, to create (advertising) content that carries the promise of the products or services they designate, evocative of the brand story, and malleable under media campaigns and market evolution.
Our main goal: that the brand content becomes, for consumers, a source of continually renewable emotion.
Immutable in principle, the brand name is nonetheless far from static, playing the role of catalyzer and driver, but also mirror to the brand identity.
by marc kandalaft design