Design is Life.
Herein summarizes the vision of Marc Kandalaft, creative director of Marc Kandalaft Design.
More than a vision: a gaze cast on the city, on people, and on our time. Camera swung over his shoulder, he collects outlines, the shapes and curves of bodies, the lines of conflict, the colors of daylight, and the glare of the night.
As for his approach, it is refined, meticulous, always in search of meaning and the unexpected. His lines are highly contemporary, his drawings remain timeless. Timeless… and yet his life is fast-paced, urban, current, and international.
Still, he can just as easily stop short to find the poetry in the shadings and textures of concrete, the tenderness of a moment, the particularity of a situation or to immortalize an extremely sexy woman, as would have done, in his day, photographer Guy Bourdin.
Marc Kandalaft has a good eye, it is undeniable. An eye that is curious, instinctive, sharp and sensual. Nothing can escape him.
By Olivia Elkaim - Writer and Journalist for Capital, Marianne and VSD magazines (Paris, France) - translated by Shannon Gilead.
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Le design c’est la Vie.
Voilà qui résume bien la vision de Marc Kandalaft, directeur de création de Marc Kandalaft Design.
Plus qu’une vision, un regard sur la ville, sur les gens, sur notre époque. Appareil en bandoulière, il capte les contours, les galbes des corps, les lignes de friction, les couleurs du jour et les reflets de la nuit.
Quant à sa plume, elle est raffinée, minutieuse toujours en quête de sens et de nouveauté. Son trait est infiniment contemporain, son dessin reste intemporel. Intemporel… Et pourtant, il vit à toute allure, urbain, branché, international.
Mais il est tout aussi capable de s’arrêter net pour saisir la poésie de l’asphalte, la tendresse d’un instant, une situation insolite ou pour immortaliser une fille sexy en diable, comme aurait pu le faire, à son époque, le photographe Guy Bourdin.
Car Marc Kandalaft a l’œil, c’est certain. Un œil curieux, animal, vif et charnel. Rien ne peut lui échapper.
Texte de Olivia Elkaim - Écrivain et journaliste pour les magazines Capital, Marianne et VSD (Paris, France)
Marc Kandalaft Design will be mentoring startup companies during STARTUP WEEKEND (February 3-5) at HEC Montréal.
As official sponsors of the event, we will also offer visual strategy services to three promising startups, an in-kind prize worth $10,000.
Startup Weekends are 54-hour events where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups!.
